Position: Digital Marketing Specialist
Job Type: Full-time
Location: Remote
Job Summary:
Gothi Technologies is seeking a highly skilled Digital Marketing Specialist with expertise in
SEO, social media marketing, and content development. The ideal candidate will be responsible
for enhancing our online presence, driving engagement, and increasing brand awareness across
multiple platforms.
Key Responsibilities:
- Develop and implement digital marketing strategies to boost brand visibility and
engagement. - Execute SEO strategies, including keyword research, on-page & off-page optimization,
and technical SEO. - Manage and optimize campaigns on Facebook, Instagram, Twitter, LinkedIn, TikTok,
YouTube, and Pinterest. - Create and schedule engaging content, including posts, videos, graphics, and blogs.
- Monitor and analyze social media trends, performance, and insights to optimize
campaigns. - Run paid advertising campaigns on Google Ads, Facebook Ads, and other social media
platforms. - Develop and implement email marketing campaigns.
- Manage website content and optimize landing pages for better conversion rates.
- Collaborate with the design and development teams for marketing materials and website
improvements. - Stay updated with the latest digital marketing trends, tools, and best practices.
Requirements:
- Proven experience in SEO and digital marketing with a strong portfolio.
- Proficiency in Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and
Pinterest marketing. - Hands-on experience with Google Analytics, Google Ads, Facebook Ads Manager,
and SEO tools. - Strong knowledge of content creation, copywriting, and social media strategy.
- Ability to design basic marketing materials using Canva or Adobe tools is a plus.
- Experience in email marketing and automation (Mailchimp, HubSpot, etc.) is a plus.
- Excellent analytical, problem-solving, and communication skills.
- Ability to work independently and meet deadlines.
Educational & Experience Requirements:
- Bachelor’s degree in Marketing, Business, or a related field (Preferred but not
mandatory). - Minimum 2-5 years of experience in digital marketing.
Salary & Benefits: - Competitive salary (Negotiable based on experience).
- Performance-based incentives.
- Career growth opportunities.
- Flexible work environment.
